About Us

Dan Richards

Dan Richards

Dan Richards is the Sales and Marketing Director of Ultimate Impact Events, responsible for all the promotional activity you see through social media and the production of each event, including all artwork and poster design, website creation, advertisement and promotion. In 2009 Dan joined forces with Paul Sutherland with the joint view to provide the MMA and K1 market a top qulaity professionally run event where fighters can build their names and attract the big promotions such as BAMMA and Cage Warriors. 

I'm very proud of what we have acheive so far in our history, earning the respect from our piers as being one of the best promotions in the south west. I am realistic about our goals and will continue to look at ways in which we can improve and grow as a promotion.

Dan has been involved in martial from the age of 7 years, following his passion in Judo. In early 2005 Dan began MMA and in 2009, following many amatuer interclub events made his semi-professional (in them days) unified amtuer debut, coming away with a victory. Dan is also the owner and head coach at Trojan Free Fighters - Worcester.  

Outside of the promotion and training Dan is in full time employment as a senior sales manager for one of the largest packaging companies in the world.

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